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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Chatbots were the next big thing: what happened? – The Startup – Medium
medium.com
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We look back at our breathless optimism and turn to each other, slightly baffled: “is that it? THAT was the chatbot revolution we were promised?”... chatbots didn’t just take on one difficult problem and fail: they took on several and failed all of them... A great bot can be about as useful as an average app. When it comes to rich, sophisticated,…

25/06/2018
Mobile First, Desktop Worst – Prototyping: From UX to Front End
blog.prototypr.io
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Mobile First should not be taken as an opportunity to over-simplify and, by the same token, Desktop First should not be taken as an opportunity to pile on complexity.

18/05/2017
When is A.I. really useful in chatbots?
medium.com
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AI can be effective, particularly its Natural Language Processing (NLP) aspect — but only in the right context... we need to work out when it’s a help and when it’s a hindrance... Whilst AI may be the new kid on the technological block, it works best as a complement to good UI, not a substitute.

09/05/2016
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