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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

more notes
Like platform, facebook, promotion, filter bubble, linkedin, blogging, open web, tumblr, medium
23/09/2015
Blogging on LinkedIn, or Paying on Facebook? (Updated)
mathewlowry.myhub.ai

Since trying and half-rejecting Google+ and Tumblr, I've been accepted as a LinkedIn blogger. At least I never bothered with Facebook.

Think social media, facebook, linkedin, tumblr, blog
02/06/2014

Relevant Overviews

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