Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.nytimes.com
In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…
Like
psychology,
politics,
marketing,
tribe,
trump,
gamification,
motivated,
partisan,
polarization,
us
medium.com
The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…