or
or
or
&

Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Feedbot
feedbot.net

Feedbot vous permet de faire de la veille, de suivre et d’automatiser la publication de vos flux RSS favoris sur Mastodon

02/03/2023
The Painful Foundations for Tools of Thought
thedavincistoat.com
Card image

Interesting, meandering analysis of different tools for thought.Craft "lacked databases - a key feature for any Notion user... [and is] limited to the Apple ecosystem", but they prioritised foundations first, features later: "a lot of work in exchange for small visibility - and users often don’t notice this until the point they (des…

Coda's vision for the future of documents
www.protocol.com
Card image

the world runs on docs, not apps.

About Ghost - The Open Source Publishing Platform
ghost.org
Card image

"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

EviAtlas: a tool for visualising evidence synthesis databases
environmentalevidencejournal.biomedcentral.com
Card image

Systematic mapping assesses the nature of an evidence base, answering how much evidence exists on a particular topic... an interactive database of studies and their meta-data, along with visualisations of this database... an R-based tool called EviAtlas, an Open Access ... Open Source ... tool for producing interactive, attractive tables and figur…

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter
www.poynter.org
Card image

we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and e…

Iris: The Future of Conversational AI
chatbotsmagazine.com
Card image

Iris is the Conversational AI part of Proxima. This is where conversational experiences are created. It’s pretty easy to use as it’s one of few platforms that lets a user build with Entry Points, Conversation Nodes, Decision Points and advanced settings. It’s essentially a drag and drop experience — Up to a certain point.

29/08/2017
Google’s Data GIF Maker lets you, uh, make data GIFs
techcrunch.com
Card image

use it only to compare stats about two different topics over time

Design Framework for Chatbots
chatbotsmagazine.com
Card image

There are tons of chatbots ... little about how companies really get hands on.,,, my findings here, and here... a deeper explanation about how I exactly face the situation on a regular basis... I separate my process into 4 different steps: the bot scope, the chatbot personality, a prioritized list of must-have features and the chatbot flow.

27/02/2017
Build you first bot with Bot Builder by Recast.AI!
chatbotsmagazine.com
Card image

By the end of this tutorial, you will have built a fully functional food ordering bot using our new feature: the Bot Builder. Bot Builder helps you design complex flows for your bots quickly and easily

17/01/2017
One month in: 10,000 people signed up to Quartz's chart-building tool
digiday.com
Card image

well-known for its data-visualizations — half of the 60 daily articles published contain charts — and on May 10, it officially took the wrapper off Atlas, so anyone can sign up and create their own graphs.

Bots for discovering related content | Vox Product Blog
product.voxmedia.com
Card image

When a Vox Media Slack user sends a direct message to simbot specifying a seed article URL and a number of desired results, then the bot would return a ranked list of articles that are most similar in content to the article found in the provided URL. two main applications for the bot ... enable editors ... on social media... to discover related…

28/04/2016
BotOrNot by Truthy
truthy.indiana.edu

BotOrNot checks the activity of a Twitter account and gives it a score based on how likely the account is to be a bot. Higher scores are more bot-like.

17/03/2016
The Google Analytics Add-On for Sheets: An Intro
moz.com
Card image

everything one needs to know about ... the Google Analytics add-on for Google Sheets.... value-add to a reporting workflow is that it’s extremely flexible, reliable, and a real time-saver... allows you to: Pull any data that you’d be able to access in the Analytics API (i.e analytics.google.com) directly into a spreadsheet...

ThinkUp - Super powers for your social networks
www.thinkup.com
Card image

ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

CitizenLab | A civic engagement platform for cities
citizenlab.co
Card image

Tap into the wisdom of your citizensYour city platform for citizensourcing

The ultimate live stream comparison table
happeningo.com
Card image

If you create live video, here’s that table of live streaming apps you’ve been searching for.

25/01/2016
Silver: Lightweight Mobile Prototyping in Sketch 3
medium.com
Card image

Silver is a combination of an iOS app, a Mac app, and a Sketch Plugin that seamlessly communicate with each other to make your mobile design process as smooth as possible - Introducing Silver : Lightweight Mobile Prototyping in Sketch 3 — Startups, Wanderlust, and Life Hacking — Medium

22/11/2015
Racontr
racontr.com
Card image

Racontr is an easy tool to create and diffuse interactive content online

Moments, AMP, Longreads & more (Top3ics, 9 Oct)
mathewlowry.myhub.ai

In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.

About Media Cloud
mediacloud.org

Media Cloud... is an open source, open data platform that allows researchers to answer complex quantitative and qualitative questions about the content of online media... by collecting and analyzing the news stream of tens of thousands of online sources.... academic researchers, journalism critics, policy advocates, media scholars, and others c…

Principle : the prototyping tool you’ve got to try
blog.growth.supply

This software is a clever mix between Sketch, Keynote, Flash and After Effect (plus some bonus features specifically for interactive prototypes)... Easily creating tap transitions from one screen to another is, to me, the core of the software. - Principle : the prototyping tool you’ve got to try — STARTUPS + WANDERLUST + LIFE HACKING — Medium

08/09/2015
How to create a simple interactive graph
www.journalism.co.uk
Card image

Visualise your data and embed interactive, annotated graphs in your stories for free... At Journalism.co.uk we've been regularly using Datawrapper, Infogram and Google Sheets to name a few, and we have highlighted many others in our pieces. Plotly is perhaps one of the more complex resources, but it's free to use and enables its users to cre…

Data Visualization, Infographics and Online Journalism
www.journaliststoolbox.org
Card image

The Journalist's Toolbox

Quick Guide to Free & Inexpensive Data Tools
gijn.org
Card image

"Newsrooms don't need large budgets for analyzing data--they can easily access basic data tools that are free or inexpensive." - Drilling Down: A Quick Guide to Free and Inexpensive Data Tools | Global Investigative Journalism Network

Charted: Medium's data visualisation tool
medium.com
Card image

"Charted automatically visualizes data. Give it the link to a data file and Charted returns a beautiful, shareable visualization of that data... open-sourced and available for anyone to use at charted.co... it adjusts to any screen, automatically updates itself" - Introducing Charted - Data Lab - Medium

Make your own comics-journalism feature with Al Jazeera
source.opennews.org
Card image

"How we made our first comics-journalism feature-and the tools for you to make one, too ... We thought we would walk through some of design process and also document some of the code tricks we learned along the way. The final products are a web viewer, Pulp, and the comic-maker interface, Pulp Press... released as a free and open source project…

10/11/2014
Swarmize: Guardian's OS data journalism tool
www.journalism.co.uk
Card image

"Swarmize enables journalists to tell new, collaborative stories by making use of real-time data collection and visualisation" Just the tests they've already done are awesome. The code's on GitHub. Think to use in surveys, real-time social media monitoring, live blogs ... anything where real-time is useful and/or you might want a second bite at t…

Voice: Easy Video Animations via iPAD
recode.net
Card image

"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…

19/05/2014
Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.