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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

How We Use Data to Suggest Tags for Your Story — Data Lab — Medium
medium.com
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Just as you’re about to publish your draft, we’ll suggest a couple tags for you to use based on what you’ve writte... to increase the number of tagged posts on Medium, but also to help users discover the right tags to use... In our algorithm, we use what is called a nearest neighbors approach... to compare posts... representing posts as vector…

22/11/2015
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