Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
gizmodo.com
Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"
www.socialmediaexaminer.com
While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner
blogs.hbr.org
Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…