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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Good intro on social logins and the end of the anonymous web
qz.com
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"The notion that the world outside its homepage remains anonymous is increasingly untrue. Millions of internet users voluntarily give Facebook, Google, and others access to their movements across the web and on mobile when they use “social log in,” or the ability to sign in to a website using credentials from the big identity providers.... as mob…

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