Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
product.voxmedia.com
When a Vox Media Slack user sends a direct message to simbot specifying a seed article URL and a number of desired results, then the bot would return a ranked list of articles that are most similar in content to the article found in the provided URL. two main applications for the bot ... enable editors ... on social media... to discover related…
mathewlowry.myhub.ai
bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.
Think
ux,
ai,
content marketing,
bot,
internal communications,
fomo,
slack,
peakbot,
messaging,
newsletter
www.theverge.com
Howdy, a bot company devoted to automating common workplace tasks. Its product lives in Slack ... operates in the background, listening for the keywords and questions that will activate its powers. ... automates meetings, asking what people are working on, collating their answers, and distributing them to the team ... take your lunch order ... AI…