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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Visualize Your Roam Research Notes to Generate New Ideas
www.youtube.com
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Video demonstration of using infranodus to visualize your thinking tool notes and explore connections between them, (hopefully) getting "a good overview of someone else's or of your own ideas, identify the potentially new interesting ideas... compare different notes to one another".I first came across these ideas in an earlier infra…

The Painful Foundations for Tools of Thought
thedavincistoat.com
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Interesting, meandering analysis of different tools for thought.Craft "lacked databases - a key feature for any Notion user... [and is] limited to the Apple ecosystem", but they prioritised foundations first, features later: "a lot of work in exchange for small visibility - and users often don’t notice this until the point they (des…

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

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