Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
apolitical.co
For businesses, delivering good customer service is ... imperative... for government entities to enhance the “citizen experience”... may be just as important...Governments... empathy economy model ... put residents and citizens at the core ... empathy economy is based on ... value created by AI and other innovations detect and simulate human emoti…
chatbotsmagazine.com
3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices.
www.briansolis.com
The forward of this book, by Brian Solis, made me want to substitute 'citizen' for 'consumer' and 'customer', and 'government' for 'business': "The future of customer engagement requires a more thoughtful and localized approach. Connected customers aren’t complacent, fickle or unfaithful, they’re focused on what’s important to them. As they’re al…