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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

HOUSE: Dems roll out sweeping environmental justice bill -- Thursday, February 27, 2020 -- www.eenews.net
www.eenews.net
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House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

Are data visualisations for scientists or policymakers?
medium.com
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Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

Data | Opportunity Insights
opportunityinsights.org

our team of researchers and policy analysts work together to analyze new data and create a platform for local stakeholders to make more informed decisions.... We arm local policy-makers with customized and data-driven insights so they can craft tailored, hyperlocal solutions.

Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Facebook labelled 'digital gangsters' by report on fake news | Technology | The Guardian
www.theguardian.com
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Facebook deliberately broke privacy and competition law and should urgently be subject to statutory regulation, according to a devastating parliamentary report...The Cambridge Analytica scandal was facilitated by Facebook’s policies

The European Citizens' Consultations - Evaluation report by Paul Butcher and Corina Stratulat
www.epc.eu
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The European Citizens’ Consultations (ECCs) are a new experiment in improving the quality of democracy at the EU level by giving European citizens the possibility to express and exchange their opinions about the Union and its future.... This report presents the results of the research and analysis... the member states have stuck to the flexibilit…

When Government Rules by Software, Citizens Are Left in the Dark
www.wired.com
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public policy is being pushed into a realm where it’s not accessible... After PSA was adopted in Lucas County, Ohio... crimes committed by people awaiting trial fell, even as more defendants were released without having to post bail... Most governments ... didn’t appear to have the expertise to properly consider or answer questions about the pred…

When Media Companies Insist They're Not Media Companies and Why It Matters for Communications Policy by Philip M. Napoli, Robyn Caplan :: SSRN
papers.ssrn.com

This paper will explore and critique the logic and motivations behind the position that these content providers/aggregators are technology companies rather than media companies, as well as the communications policy implications associated with accepting or rejecting this position... The final section discusses why it is important that these online…

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