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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Beyond the numbers: How to make analytics matter in your newsroom
www.rjionline.org
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How do you make analytics interesting and useful for a newsroom?... When the Missourian was able to integrate the new digital analytics platform Parse.ly into its analytics reporting, we saw an opportunity to make significant changes to the report going to the newsroom every week.

21/06/2016
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