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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

A Text Renaissance
www.ribbonfarm.com
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The Four Horsemen of this emerging Textopia are... Roam attempts to implement a near-full conception of hypertext as originally conceived by visionaries... looks like a cross between a slightly weird wiki and ... Evernote. It’s not... block-level addressability, transclusion ... and bidirectional linking ... utterly transform the writing experienc…

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

I was an undercover-bot for 2 months. Here is what I learned
medium.com
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I haven’t yet met a single bot that actually does ANYTHING better than a great UX... that actually does ANYTHING beyond a narrow scripted interaction. They all seem OK inside a script (in English), but become super-annoying very fast, when moving out of their pre-designed limits. So I decided to deploy a chatbot, without building one, just to see …

28/04/2016
How to Prevent a Plague of Dumb Chatbots
www.technologyreview.com
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You can now chat with all sorts of bots through a number of messaging services... The trouble is that computers still have a hard time understanding human language... but chatbots are still prone to confusion and misunderstanding... The best commercial chatbots will most likely be those that recognize their own limitations... There have been no …

Is the Chatbot Trend One Big Misunderstanding?
www.technologyreview.com
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Picture a nightmarish future in which half-witted “conversational user interfaces” drive us insane with mindless conversation and misunderstandings...chatbots may be incredibly annoying. And things may be even more annoying if app designers fail to appreciate the significant challenges that remain with using computers to parse and respond to natur…

28/04/2016
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