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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Domestic v. foreign disinformation: A question of timing (US2020 Disinformation news, ed. 4)
medium.com
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There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.

Breaking democracy to hold power (US2020 Disinformation news, ed. 3)
medium.com
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How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.

From foreign meddling to pink slime (US2020 Disinformation news, ed. 2)
medium.com
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This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).

Learning from #EUSuperGirl & Luc van den Brande (Top3ics, December 2017)
mathewlowry.myhub.ai
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I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.

What happens when AI, Psychology & Big Data drive politics? (Top3ics, February 19)
mathewlowry.myhub.ai

If there’s a single Top3ic running through the following stories, it’s probably Artificial Intelligence (AI), but I’m deeply into learning about psychology for the moment, so that’s my starting point.

I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
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A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

Facebook, Mobocracy & Augmented Reality - (Top3ics, 23 May)
mathewlowry.myhub.ai

This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.

The Backlash edition: Slack, Bots & Content Marketing (Top3ics , 27 April)
mathewlowry.myhub.ai
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bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

Mobile content, language tech & communication strategy (Top3ics, 21 March)
mathewlowry.myhub.ai

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

Moments, AMP, Longreads & more (Top3ics, 9 Oct)
mathewlowry.myhub.ai

In this week’s edition, two new social media products in one week; a few good longreads for the weekend; and more stuff for your online toolbox.

Community, comments, the open web & Facebook (Top3ics, 24 Sept)
mathewlowry.myhub.ai

Get with the community; The death and rebirth of comments: The death of the open web?

My Medium adventure (Top3ics, 4 August)
mathewlowry.myhub.ai

Last week’s edition included 13 links across 3 topics. This week I go the ‘Special Edition’ route and focus on one topic: Medium. 

Introducing my newsletter (July 26, 2015)
mathewlowry.myhub.ai

The last couple of years has seen a revival of the Art of the eNewsletter. I have found myself paying much more attention to enewsletters in my Inbox... than to the marketing junk gushing from social media

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