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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Public Service Bots Should Support the Open Web
chatbotsmagazine.com
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3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

Boosting CuratorBots with faceted search
medium.com
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Building a good CuratorBot required no coding skills. But a great CuratorBot needs faceted search. Can it be done without programming? - second instalment of Adventures of a non-Coder in the World of Chatbots…

Add a CuratorBot to your content strategy: How and Why
medium.com
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For content curators, adding a CuratorBot on Facebook Messenger is a no-brainer. The alpha testing launched in late December was useful, resulting in a whole bunch of tweaks, as described in this post for Chatbot Magazine.

Post-Alpha Feature: How would a MyHub chatbot work?
mathewlowry.myhub.ai
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The chatbot you can find on my example Hub is a pale imitation of what Beta users should get.

30/11/1994
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