Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
onezero.medium.com
Facebook co-founder Chris Hughes laid out an argument for dismantling the social media behemoth... via antitrust legislation... a new age of innovation and competition... maybe not... competition demands more data... engagement ... efforts to increase competition risk simply aggravating these problems.... We could simply choose not to have socia…
medium.com
To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission
medium.com
The name of my first series is AntiTech... We devised technology to live better, but its meteoric rise over the last decade has turned us into slaves of our own creations. Now, the only good tools left are those that render all other tools unnecessary. We must fight our way through the jungle of tech to find them and get back what we lost: our tim…
www.theringer.com
uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …
www.fastcodesign.com
The work of researchers, designers, and artists ... includes apps, Chrome extensions, and desktop software... to give users some agency over their online lives.... understand the kind of information the platform may have on you... turn to Data Selfie... Matias’s posts include instructions on how to run your own Facebook audit... Chrome extensions …
www.theguardian.com
It may be that ditching Facebook is not the answer, but rather restricting how your data is used and shared by the company. Facebook has just made its built-in privacy and data settings easier to use
www.nytimes.com
When I need to focus on a project or relax a bit, I turn off the noise that comes from Facebook ... delete your account... But don’t pretend it will make a difference to Facebook or to the state of the world... if tens of thousands of Americans quit Facebook tomorrow, the company would barely feel it... Its growth has plateaued in the United St…