Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.bloomberg.com
Microsoft is trying to create all kinds of bots with different personalities, which would become more realistic, and presumably less irksome, as they learned from repeated interactions with users... They’ll act as your interface with computers and smartphones, helping you book a trip or send a message to a colleague, and do that through a conversa…