Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.cjr.org
With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…
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community,
participation,
knowledge management,
conspiracy,
disinformation,
qanon,
us2020,
media literacy,
participatory culture,
arg
mathewlowry.myhub.ai
Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...
medium.com
Celebrating a small milestone for the K4P project on Medium.
medium.com
Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"