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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

The 5 Pillars of Interaction Design
medium.com

Think of an interaction as a conversation between your product and your user... if the conversation is boring, your user will eventually leave ... Without interactions, there wouldn’t be any delight in the experience. - The 5 Pillars of Interaction Design — Medium

26/10/2015
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