Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
mathewlowry.myhub.ai
An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.
hi.stamen.com
show how the nature of diversity in our urban areas around the world has been changing over the past few decades... the use of sentences in data visualization is one of my favorite things. You’re adjusting a sentence using these dropdowns, which gives it a narrative component and tells you some really basic things... there’s no reason to not use t…
dl.acm.org
discovering a filtering algorithm's existence in a curated feed influences user experience, but it remains unclear how users reason about the operation of these algorithms.... Interviews revealed 10 "folk theories' of automated curation... Users who were given a probe into the algorithm's operation via an interface ... visible …
pudding.cool
The main advantage of starting with mobile first is that it forces you to pare down your experience to the nuts and bolts... Once you commmit to scrollytelling, you have two mobile choices: keep it scrolly, or stack it... preserve the scroll is if the transitions are truly meaningful, and not just something to make it pop. Seeing change over time…
www.niemanlab.org
The New York Times smartphone products now have redefined Page One for the digital era. Finally, we have a model. Mobile can be harnessed to share the day’s news, and works far better to keep us informed than newsprint ever could....engagement — more minutes, now especially in mobile — drives subscription sales, retention, and the ability to incre…
medium.com
What separates Medium from everyone else is that responses create this amazing platform for discussion and stories breed their own little ecosystems. So why don't we treat responses and their result with as much respect as we currently do recommendations?... a story that inspires twenty responses is more "successful" in my opinion than one that…