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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Cory Doctorow: IP
locusmag.com
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First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you…

Platforming | What Jeff Bezos Thinks
medium.com
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a sophisticated and intuitive balance between vision, curiosity and passion; and a continuous process of experimentation and iteration... Grow the Ecosystem, and It Will Grow You... providing an ecosystem platform to others ... would allow Amazon to grow exponentially faster than if he poured all the company’s energy and capital into simply growin…

The End of the Beginning of Digital Service Units – digital HKS – Medium
medium.com
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…

Country-as-a-platform: Why Singapore’s future needs a platform strategy
platformed.info
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with digital technologies changing the nature of trade, Singapore’s locational and infrastructural advantages may no longer be as strong... Singapore must reinvent itself as a hub for the age of digital trade... think like a platform nation...

Why I Write on Medium
medium.com
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"Networks are pretty good for collisions. Bureaucracies are pretty bad for collisions." - Why I Write on Medium — The Message — Medium

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)
mathewlowry.myhub.ai

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Innovation: CMS, news media & personal productivity (TumblrHub last week, part 2)
www.linkedin.com

Part 2 of my second weekly roundup, where the overriding theme is innovation.

When does government communications get its own "Demand Horizon"-style book?
www.briansolis.com
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The forward of this book, by Brian Solis, made me want to substitute 'citizen' for 'consumer' and 'customer', and 'government' for 'business': "The future of customer engagement requires a more thoughtful and localized approach. Connected customers aren’t complacent, fickle or unfaithful, they’re focused on what’s important to them. As they’re al…

Connected Enterprise 2013 - Home
connectedenterprise.ontrackevents.com

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

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