Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.evolutionoftheweb.com
So many memories…
bethepresident.today
"This interactive project lets you step into the shoes of the president of Azerbaijan and assess how the decisions you make influence your popularity in the country" - President for a day, via https://www.journalism.co.uk/news/online-storytelling-ideas-from-hackastory-hackathon/s2/a564037
features.knightfoundation.org
A fun interactive setting out the 'ideal team & process' required for building interactives. Rarely seen in real life, sadly. - One Approach Leading Interactive Expeditions: Eric Cade Schoenborn | Creative Director | Knight Foundation
www.nytimes.com
Kepler’s Tally of Planets is a wonderful NYTimes.com interactive feature: "NASA’s Kepler mission has discovered more than 950 confirmed planets orbiting distant stars. Planets with a known size and orbit are shown below" - Kepler’s Tally of Planets - Interactive Feature - NYTimes.com
www.nytimes.com
Beautiful visual online communication example from NYTimes.com - Extra Virgin Suicide
www.theguardian.com
Snowden, Snowfalled: an awesome HTML5 interactive feature.