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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

Facebook Banned Holocaust Denial. What Took Them So Long? | Time
time.com
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Facebook's now explicitly banning "any content that denies or distorts the Holocaust, after years of allowing people to deny that the genocide occurred", reversing their longtime stance of not trying to define truth.According to "Facebook’s former head of global elections integrity for political ads ... [Zuckerberg] still seems…

Why the right-wing has a massive advantage on Facebook - POLITICO
www.politico.com
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"the right is better at connecting with people on a visceral level", according to Facebook, portraying themselves as a neutral mirror. Rightwing content resonates by "speaking to "an incredibly strong, primitive emotion" by touching on "nation, protection, the other, anger, fear.""This may be true, but it&#x…

Facebook Employees Frustrated With Zuckerberg After Kenosha
www.buzzfeednews.com
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"the platform promoted violent conspiracy theories and gave safe harbor to militia groups" like the “Kenosha Guard”, which issued a “call to arms” on Facebook which, despite two people reporting it, remained online. It was only removed by the group themselves after 2 people were killed by a 17 yr old.The level of employee pushback at Fac…

How social media platforms could flatten the curve of dangerous misinformation.
slate.com
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Facebook is piloting a circuit breaker to stop viral spread of posts... might staunch the flow of dangerous incitement and misinformation ... America’s Frontline Doctors... pushed hydroxychloroquine ... Funded with dark money, promoted by influential accounts, advanced by algorithmic recommendations, and shared in large private Facebook groups... …

With its first Facebook Messenger bot, ProPublica is collecting reader stories about hate speech » Nieman Journalism Lab
www.niemanlab.org

ProPublica published an in-depth investigation into the algorithms that Facebook uses to determine what it considers “hate speech” ...Facebook’s rules were being inconsistently applied... to learn more ... its first Facebook Messenger bot... to collect stories about people’s experiences with hate speech on Facebook... to help quantify the organiz…

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