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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

How to Delete Your Facebook Account Permanently in 5 Easy Steps
www.iphonehacks.com
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Deactivating your account will ... make your profile invisible. All your messages will still be visible, but you won’t be able to use Facebook’s website to message users. For that, you’ll need to use the Facebook Messenger app.... When you delete your Facebook account, you’ll lose your friend list, your wall, posts, and access to your current Fac…

How To – The Coral Project Guides
guides.coralproject.net
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Communities for Newsroom - Guides on: Manage ModerationUse Smart MetricsBuild Newsroom Skills

Facebook Ads: The Complete, Always-Updated Guide
blog.bufferapp.com
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We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

Facebook Timeline: 10 Simple Tips and Tricks
mashable.com
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"To help you switch over from the old design to the new, we've pulled together 10 simple Timeline tips and tricks, including how to hide content from your Timeline, how to emphasize what you want to show off, and how to activate other useful customization options. "

03/01/2014
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