Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
archive.thinkprogress.org
Steve Bannon and the conservative group CatholicVote used cell-phone location data for people who had been inside Roman Catholic churches ... target them with get-out-the-vote ads...“geofencing” or “ring-fencing.”... data ... is anonymized. But ... potential to reveal personal information about individual phone users... virtual fence around a geog…