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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Women Journalists Are the Most Credible Voices on Covid-19
blog.thefactual.com
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data on the U.S. media ecosystem suggests that women journalists make up a disproportionately high number of the most credible journalists... about Covid-19... dominate ... top 100 most credible journalists ... 19 of the top 25 journalists and 58 of the top 100algorithm analyzes individual articles for credibility based on the author’s topical exp…

Making co-created conferences age, colour & gender blind
medium.com
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'The Voice’ for Conferences - a quick response post on Medium on making co-created conferences age, colour & gender blind.

Sheryl Sandberg's bold plan to get more women to code
mashable.com
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"Now Sandberg is skewing younger. On Friday, Facebook announced a partnership with LinkedIn, LeanIn.org and the Anita Borg Institute to form Circles aimed at women studying computer science or engineering."

02/05/2015
The Next Civil Rights Issue: Abuse of Women on the Internet
www.psmag.com
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Great longread. Some excerpts: 1) It's a serious problem: "these online offenses are enough to make a woman want to click away from Twitter, shut her laptop, and power down her phone. Sometimes, we do withdraw: Pew found that from 2000 to 2005, the percentage of Internet users who participate in online chats and discussion groups dropped from 28…

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