Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
www.nytimes.com
analyzed the length and readability of privacy policies from nearly 150 popular websites and apps... Only Immanuel Kant’s “Critique of Pure Reason” registers a more challenging readability score than Facebook’s privacy policy... The vast majority of privacy policies exceed the college reading level... [Google's] policy became more readable at the …
medium.com
In all the urgent debate about regulating, investigating, and even breaking up internet companies, we have lost sight of the problem we are trying to confront: not technology but instead human behaviour on it... in their search for someone to blame, government outsource fault and responsibility, egged on by media (whose schadenfreude constitutes …
www.nytimes.com
When I need to focus on a project or relax a bit, I turn off the noise that comes from Facebook ... delete your account... But don’t pretend it will make a difference to Facebook or to the state of the world... if tens of thousands of Americans quit Facebook tomorrow, the company would barely feel it... Its growth has plateaued in the United St…