Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
medium.com
If you’re a fiction writer, Medium may feel like a place you can go to for practical tips and encouragement about writing and networking among many other practical ideas on a variety of topics, but it may not feel like a place for publishing your latest short story. But Medium is a rapidly growing network that’s perfect for fiction and nonfiction …