Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
www.theatlantic.com
Interesting & contested view of that Facebook study, by its co-author: ""If you say, 'I don't want to be experimented on,' ... what does that mean?"[Google is ] constantly needing to tweak their algorithm. If I say, 'I want to opt out of that,' does that put me back to Google search 2004? " Others beg to differ: "It's not A/B testing. It's just b…
medium.com
Truly excellent, insightful piece. "if Facebook did make the content that users see more positive, should we simply be happy? ... If Alice is happier when she is oblivious to Bob’s pain because Facebook chooses to keep that from her, are we willing to sacrifice Bob’s need for support and validation? This is a hard ethical choice ... Facebook is…
www.scottmonty.com
"Whether we regard the Facebook study as one in the field of psychology or market research, there are ethical standards that each requires of its members. Let's take an in-depth look at each" Guess what? It doesn't do that well. Surprise, surprise. - Facebook's Trust Problem | Scott Monty