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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Thread by @kevinroose on Thread Reader App – Thread Reader App
threadreaderapp.com
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An interesting corrective: here's the Tech columnist for the New York Times, claiming Facebook is flooded with right-wing misinformation, not all labelled as such - and "it's not clear that labels are doing much". Most people - including, usually, me - will read that tweet, have their beliefs confirmed and move on. What's…

Social Media and the Hunter Biden Report - The New York Times
www.nytimes.com
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The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…

From foreign meddling to pink slime (US2020 Disinformation news, ed. 2)
medium.com
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This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).

Facebook Arbiter Of Truth Already, Employees Say
www.buzzfeednews.com
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Facebook’s Preferential Treatment Of US Conservatives Puts Its Fact-Checking Program In Dangeremployees and fact-checking partners ... left in the dark about how the company decides what content stays up and what comes down... PragerU’s second strike for false content that month ... should have triggered “repeat offender” penalties ... false labe…

Facebook tells Elizabeth Warren it has two different standards for climate fact-checking - The Verge
www.theverge.com
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Facebook ... fact-checking partners “do review and rate climate misinformation... But opinion articles about climate change don’t receive fact-checking ... Climate change misinformation isn’t a priority

Facebook Fired An Employee Who Collected Evidence Of Right-Wing Pages Getting Preferential Treatment
www.buzzfeednews.com
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Facebook employees collected evidence company giving right-wing pages preferential treatment when it comes to misinformation... worried how the company will handle the president’s falsehoods in an election year... Facebook is going to be used to aggressively undermine the legitimacy of the US elections... senior engineer collected internal evidenc…

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
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Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

Dear Facebook employees, - Barry Schnitt
medium.com
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"We believe in Facebook’s mission that giving people tools to make the world more open is a better way to combat ignorance or deception than censorship.” It turns out that I was wrong... There are more options than just being “open” and “censorship”... The more successful Facebook is ... the more ignorance, deception ...in the world...Facebo…

Superspreaders – NewsGuard
www.newsguardtech.com
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NewsGuard has been tracking the top hoaxes ... websites that are publishing those false stories... Today, we’re introducing a new data set focused ... on the Facebook Pages that repeat, share, and amplify...31 Facebook Pages that are “super-spreaders”... Combined... reach 21,352,918 followers... publish blatant misinformation about COVID-19 — seem…

Facebook's fake news labeling has a big catch
www.fastcompany.com

When only some news is labeled as fact-checked and disputed, people believe stories that haven’t been marked as fact-checked more—even when they are completely false... the “implied truth effect.”... warning labels did work to flag fictitious content... when no true or false labels were used, people considered sharing 29.8% of all false stories—ye…

Why Facebook’s approach to misinformation ultimately fails
medium.com
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Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

America’s always-on partisan goggles hurt meaningful evaluation of fact-checking on Facebook | Poynter
www.poynter.org

The tension between literalism and contextualism is one fact-checkers face every day... Swing too far towards literalism and you’re a bone-headed bean counter. Get too contextual and you’re taking wild leaps of interpretation — something fact-checking was explicitly set up to avoid... This interpretative license can be heavily colored by personal …

15/09/2018
Designing Against Misinformation – Facebook Design
medium.com
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we found that there were four ways the original disputed flags experience could be improved... Disputed flags buried critical information ... could sometimes backfire... Requiring two false ratings slowed down our ability to provide additional context and often meant that we weren’t able to do so at all.... We only applied Disputed flags to “fa…

Facebook will now ask users to rank news organizations they trust
medium.com
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it will rank news organizations by credibility based on user feedback... trust rankings will emerge from surveys ... Google announced it would cancel a two-month-old experiment, called Knowledge Panel, that informed its users that a news article had been disputed by independent fact-checking organizations... Facebook learned the wrong lesson fro…

Journalism, Media and Technology Trends and Predictions 2017 | Reuters Institute for the study of Journalism
reutersinstitute.politics.ox.ac.uk
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... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…

Facebook now flags and down-ranks fake news with help from outside fact checkers | TechCrunch
techcrunch.com
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if publishers disagree with their labels they’ll have to take it up with the third-parties... won’t receive any payment from Facebook, but may get a traffic and branding boost from the debunk post links... Facebook is still working on better classifiers to automatically detect fake news, and preventing fake news from appearing as “Related Article…

Facebook Is Turning To Fact-Checkers To Fight Fake News
www.buzzfeed.com
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Mantzarlis expects the partnership will result in a huge increase of applications to sign on to the IFCN’s code.... leads to a surge in genuine fact-checking projects, so much the better... Facebook decides which fact-checkers to include; the IFCN code is just the ‘minimum condition...

Clamping down on viral fake news, Facebook partners with sites like Snopes and adds new user reporting
www.niemanlab.org

Users will be able to mark stories as fake...algorithm will look at whether a large number of people are reporting a particular article, whether or not the article is going viral, and whether the article has a high rate of shares... create an algorithm-vetted set of links that then goes on to a team of researchers within Facebook... links are sent…

Facebook’s failure: did fake news and polarized politics get Trump elected? | Technology | The Guardian
www.theguardian.com
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information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…

Facebook isn’t going anywhere
qz.com
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An unfortunately accurate corrective to the recent "Facebook is dying" meme. 2013 truly was the year everyone just couldnt be arsed checking the facts: "A British academic studying social media found that young people use lots of new-fangled services, such as Instagram, because their parents are on Facebook. “What we’ve learned from working with …

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