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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Where the science went wrong
www.newstatesman.com

scientific caution, rather than a strategy of “herd immunity”, drove the UK’s slow response...Sage agreeing “to publish a chronological set ... documents which have informed the questions it has considered and its advice to date... to demonstrate the uncertainties scientists have faced, how understanding of Covid-19 has developed over time, and th…

Are data visualisations for scientists or policymakers?
medium.com
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Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

Data | Opportunity Insights
opportunityinsights.org

our team of researchers and policy analysts work together to analyze new data and create a platform for local stakeholders to make more informed decisions.... We arm local policy-makers with customized and data-driven insights so they can craft tailored, hyperlocal solutions.

Is data science legit?
qz.com
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we’ve conflated data with truth. And this has dangerous implications for our ability to understand, explain, and improve the things we care about... data is not a perfect representation of reality: It’s a fundamentally human construct... subject to biases, limitations, and other imperfections... Data doesn’t say anything. Humans say things.... Dat…

Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

This visualization shows the details of Sweden's climate plan
www.fastcompany.com
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Sweden plans to cut its emissions to net zero. A new digital visualization shows exactly what it’s doing to reach that goal—and is designed to help policymakers move faster to fill in gaps in the current plan and make sure it actually succeeds. It’s also fully open to the public, so anyone can hold the government accountable... A typical governmen…

EviAtlas: a tool for visualising evidence synthesis databases
environmentalevidencejournal.biomedcentral.com
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Systematic mapping assesses the nature of an evidence base, answering how much evidence exists on a particular topic... an interactive database of studies and their meta-data, along with visualisations of this database... an R-based tool called EviAtlas, an Open Access ... Open Source ... tool for producing interactive, attractive tables and figur…

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