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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

6 Ways to Manage a Successful Interactive Conference
www.jeffbullas.com
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I moderated a panel discussion about Virtual Reality ... used Engagenow to bring the audience and the panelists closer. How?

08/09/2017
For Quartz, bots are a chance to build a new path for interacting with news (and news outlets)
www.niemanlab.org

Bot Studio... will focus on two main areas: How bots and artificial intelligence can help journalists do their jobs better and how news consumers can use them to access news and information... conference bot, a Twitter bot — @newsnerdbot. We scraped the conference website ... fed that into a database, and then wired that up to a natural-language …

06/03/2017
Vlogging events: authenticity ex-Osmo
mathewlowry.myhub.ai
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I finally vlogged my first event. Some first impressions.

Deepstream: Newsroom tool turns the chaos of livestreams into curated order
medium.com
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Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…

Making co-created conferences age, colour & gender blind
medium.com
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'The Voice’ for Conferences - a quick response post on Medium on making co-created conferences age, colour & gender blind.

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