Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
epthinktank.eu
"What was originally intended to be a simple and user-friendly tool for all EU citizens has turned out to be cumbersome and challenging in its use... Stakeholders have come up with concrete recommendations on how to adjust the instrument... first report on the application of the ECI Regulation by 1 April 2015 ... the first step towards a revision…
ivetakazoka.blogactiv.eu
"The report uncovered an uncomfortable truth: that there are few civic society organisations that are capable of participating in shaping the national positions at a stage when the European Commission has already come up with a draft.... it is usually a challenge to find a list of EU issues where the national government is elaborating its nati…