Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.
cohesiondata.ec.europa.eu
new interactive visualisations to allow stakeholders explore and compare the detailed investment themes ... across the funds, countries and thematic objectives... provide insight starting from the original planned amounts. The dataset with full details is open and accessible
ec.europa.eu
As commented on LinkedIn (https://www.linkedin.com/groups/New-Narrative-Europe-closing-event-4203563.S.5916497700450234368), a poll with an interesting set of options to choose from: "Do you: a) Love Europe as a state of mind? b) Love Europe as a solution to the challenges we face together? c) Love Europe for its victory over the barriers which o…
mathew.blogactiv.eu
Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.
mathewlowry.myhub.ai
Part of the pilot Thematic Portal project I ran while at the EC’s DG INFSO, the Newsroom CMS was the first cross-EC CMS, and involved launching user ‘INFSO accounts’ before Google had 'Google accounts’.