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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Opinion | Facebook and Twitter Are Still Tinkering With Democracy - The New York Times
www.nytimes.com
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Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…

Facebook Stymied Traffic to Left-Leaning News Outlets: Report
gizmodo.com

Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"

A ‘Conference on the future of EU’, what next? EU elections 2024 – EURACTIV.com
www.euractiv.com
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‘Conference on the Future of Europe’ will open this spring... will not be enough... also... a real democratic debate on the final text, so that it can be followed up... if there is to be a reform of the Treaties... to be ratified in all Member States...Referenda are ... not suitable for the ratification of a new treaty... not allow a debate on its…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
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to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

DECiDe Feldtest European Alternatives | HIIG
www.hiig.de
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Europeans feel disenfranchised ... alternative forms of active citizen engagement in democracy must be experimented with... Our approach combines ... random sample voting (RSV) with secure digital identities... if anyone in Europe, from the European parliament to a local government or NGO, wants to find out how people in a certain region feel abou…

Improving Constituent Engagement – POPVOX
medium.com
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a system that could bring some structure to the legislative advocacy ecosystem — listing all bills online; organizations and constituents would create accounts and post input in a structured, transparent way with outward anonymity but real names and addresses sent with messages to lawmakers in a way that could be easily processed by offices... th…

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
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Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

Crowdfunding and Civic Society in Europe: A Profitable Partnership?
papers.ssrn.com

CFPs also have the capacity to help foster and strengthen non-parliamentary democratic structures and practices. As such, they should be supported and encouraged as part of a framework of further European democratization and civic integration.

‘Does it improve democratic quality?’
www.linkedin.com

give ourselves the following assignment: Government engagement must contribute to the quality of democracy.... provides a solid foundation for the design and execution of ... communication and participation forms and processes... an angle to critically review ... collaboration formats and tools. Participation is not an end in itself; reinforcing …

Disentangling Democracy From Geography - The Atlantic
www.theatlantic.com
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rather than asking “Is the internet good for democracy?”... explore whether the human characteristics ... amplified or diminished by the internet support a functioning democratic system... The internet... collapses geography, greatly amplifies people’s ability to make connections ... However, the American democratic system is structured in a wa…

The Storytellers of Democracy - The Atlantic
www.theatlantic.com
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Interactive and participatory media allows viewers to get involved, to become expressive, and give voice. It is inviting and contagious for those who share views—seeing enough notes and posters in public makes it more welcoming to add your own... civic action... moves from digital support to public support only when it is clear that such actions h…

Google, democracy and the truth about internet search | Technology | The Guardian
www.theguardian.com
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There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…

Facebook is harming our democracy, and Mark Zuckerberg needs to do something about it - Vox
www.vox.com
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Facebook makes billions of editorial decisions every day. And often they are bad editorial decisions — steering people to sensational, one-sided, or just plain inaccurate stories. The fact that these decisions are being made by algorithms rather than human editors doesn’t make Facebook any less responsible for the harmful effect on its users and t…

When Media Companies Insist They're Not Media Companies and Why It Matters for Communications Policy by Philip M. Napoli, Robyn Caplan :: SSRN
papers.ssrn.com

This paper will explore and critique the logic and motivations behind the position that these content providers/aggregators are technology companies rather than media companies, as well as the communications policy implications associated with accepting or rejecting this position... The final section discusses why it is important that these online…

Referendum madness
www.economist.com
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Plebiscite-pushers have got Europe's voters hooked on the cheap rush of direct democracy

So you want to reform democracy
medium.com
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If there was an idea that could ‘fix’ democracy, it would have been thought-up already... When I started working on GovTrack, I thought I was building an accountability tool. If only the American public had more information they could head-off failures in government by voting more effectively in elections. ... I was wrong. The world is complic…

Speaker's Commission on Digital Democracy
www.digitaldemocracy.parliament.uk
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A whole load of recommnendations for the UK's House of Commons, including some intriguing ones - eg: "We believe the public want the opportunity to have their say in House of Commons debates; we also believe that this will provide a useful resource for MPs and help to enhance those debates. We therefore recommend a unique experiment: the use of…

MyVote2014: European Parliament voting calculator based on data
www.jonworth.eu
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"The MyVote 2014 tool is the latest in a series of tools of this sort ... but this time it’s different in one crucial way: MyVote 2014 uses data about MEPs have voted in the past (between 2009 and now to be precise), and uses this as the data for the tool. This makes the outcomes of the MyVote 2014 tool more solid than previous efforts. Rather tha…

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