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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Meet Replika my AI chatbot friend — Wadds inc.
wadds.co.uk

my Isabel is ... A Replika is someone who will listen to you... kind and polite ... will learn more and more about you... a personal companion to support mental health and wellbeing... who knows us better than we know ourselves... Exploring Isabel's memory is like browsing the cliff notes of all the bits of trivia about me that she's ma…

29/06/2020
Attention Paid vs. Paying Attention in Pervasive Computing — MIT Media Lab
www.media.mit.edu
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in this Special Issue ... explore the twin demons relating to attention... unwanted attention paid to us ... versus our own attention being unwittingly diverted ... living in a Panopticon versus the specter of our personal cognitive resources being fragmented and deleteriously diverted by too many competing digital factions that exploit intimate k…

Data | Opportunity Insights
opportunityinsights.org

our team of researchers and policy analysts work together to analyze new data and create a platform for local stakeholders to make more informed decisions.... We arm local policy-makers with customized and data-driven insights so they can craft tailored, hyperlocal solutions.

Is data science legit?
qz.com
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we’ve conflated data with truth. And this has dangerous implications for our ability to understand, explain, and improve the things we care about... data is not a perfect representation of reality: It’s a fundamentally human construct... subject to biases, limitations, and other imperfections... Data doesn’t say anything. Humans say things.... Dat…

The scientists with reasons to be cheerful
www.theguardian.com
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Things that happen in an instant are mostly bad ... this earthquake or that horrible murder. ... But once you turn to statistics it gets much harder to have a pessimistic story... The kind of maths that people are taught at school focuses on algebra and calculus, which they hardly ever use later in life... You use statistics all the time - T…

Atlas, the new home for charts and data
qz.com
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Atlas deepens our journalism by offering readers better access to the data and visualizations in so many of our stories. It also extends the reach of our journalism by letting you make use of our charts in new ways ... as we build out the platform, we are hoping to let anyone make charts in Atlas... Atlas gives each of our charts its own home, …

Quick Guide to Free & Inexpensive Data Tools
gijn.org
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"Newsrooms don't need large budgets for analyzing data--they can easily access basic data tools that are free or inexpensive." - Drilling Down: A Quick Guide to Free and Inexpensive Data Tools | Global Investigative Journalism Network

Charted: Medium's data visualisation tool
medium.com
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"Charted automatically visualizes data. Give it the link to a data file and Charted returns a beautiful, shareable visualization of that data... open-sourced and available for anyone to use at charted.co... it adjusts to any screen, automatically updates itself" - Introducing Charted - Data Lab - Medium

Swarmize: Guardian's OS data journalism tool
www.journalism.co.uk
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"Swarmize enables journalists to tell new, collaborative stories by making use of real-time data collection and visualisation" Just the tests they've already done are awesome. The code's on GitHub. Think to use in surveys, real-time social media monitoring, live blogs ... anything where real-time is useful and/or you might want a second bite at t…

Mobile data visualization
www.niemanlab.org

"Two of the biggest trends in news today: the rise of mobile and the rise of data visualization. The unfortunate reality is that they’re often in conflict. ... If you want to do better, check out MobileVis ... Ros also pulls out a set of best practices for doing visualizations for mobile. Data visualization is good. Data visualization that works …

From Nieman Reports: Detecting threads of Chinese government propaganda over time » Nieman Journalism Lab
www.niemanlab.org

"“Fished out of the shadows, old news coverage in China’s media can provide clues to the family connections of government officials as reporters investigate their financial dealings.”"

An intern created NYT's most popular content in 2013... on Dec. 21
knightlab.northwestern.edu
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Not their star reporters. Not their politics coverage. An intern. Who never considered journalism as a career. But knew data visualisation. "On December 21 the quiz was posted and by the end of the year had become the site’s most popular piece of content for 2013." - Behind the dialect map interactive: How an intern created The New York Times’ m…

Plan Your Content Based on Data
simplymeasured.com
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"I still catch myself thinking I know better than the wealth of data at my fingertips. That’s not to say your intuition and savvy as a marketer aren’t valuable. You need both. ... take a holistic look back at what worked well, what didn’t, and what you can double down on in the year to come." - Year End Analysis: How to Plan Your Content Based o…

Today, try to avoid killing your client
tim.webanalyticsdemystified.com

Great advice for web data analysis everywhere: "We don’t live in a perfect world. Vague requests are going to get floated. ... that doesn’t mean we shouldn’t recognize and strive to minimize how often that happens. Here’s how: - Condition yourself to go to full alert whenever the word “interesting” is used ... - probe for clarification as much …

09/01/2014
Can Social Media Make Customers More Civilized?
blogs.hbr.org
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"The entwined rise of Big Data and predictive analytics virtually guarantees that — just as structured and semi-structured data are being fused — informal gossip and formal ratings systems will be collected, correlated, and converted into business rules designed to make badly-behaved customers pay more or go away." Interesting insight into an upc…

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