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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Here's a Look Inside Facebook's Data Wars - The New York Times
www.nytimes.com
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CrowdTangle, "running quasi-independently inside Facebook since being acquired in 2016" was broken up because ... "journalists and researchers were using CrowdTangle... to analyze Facebook ... dig up information considered unhelpful" by Alex Schultz, CMO & VP of analytics. His "Team Selective Disclosure won" - sh…

more notes
Like facebook, transparency, echo chamber, crowdtangle
18/07/2021

Relevant Overviews

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