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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

‘“Holy s---” is what we’re thinking’: Inside Facebook's reckoning with 2020 - POLITICO
www.politico.com
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A tour of the year from Zuckerberg's original position - that private companies should not be censoring politicians or the news in a democracy - to the most recent U-turn, after a year of exploring options: from continuing to do nothing through to Twitter's position - banning all political ads."field testing revealed that none of th…

Facebook has been terrible about removing vaccine misinformation. Will it do better with election misinformation? » Nieman Journalism Lab
www.niemanlab.org
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Less than 5% of the 912 posts flagged for misinformation were dealt with by Facebook, Instagram, YouTube, and Twitter. Many concerned covid19 and over 10% mentioned Gates.Their election-related disinformation policies are unclear, particularly concerning content to de-legitimise the election, "which is likely to make enforcement difficult and…

Facebook removes troll farm posing as African-American support for Donald Trump
www.nbcnews.com
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foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…

Coronavirus Pandemic Data Explorer - Our World in Data
ourworldindata.org
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Raw data on confirmed cases and deaths for all countries is sourced from ... ECDC. Our complete COVID-19 dataset is ... maintained by Our World in Data... updated daily and includes data on confirmed cases, deaths, and testing... you can download all of our data.

How We Reopen Safely - covidexitstrategy.org
www.covidexitstrategy.org
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Tracking states as they make progress towards a new normal

Where the science went wrong
www.newstatesman.com

scientific caution, rather than a strategy of “herd immunity”, drove the UK’s slow response...Sage agreeing “to publish a chronological set ... documents which have informed the questions it has considered and its advice to date... to demonstrate the uncertainties scientists have faced, how understanding of Covid-19 has developed over time, and th…

COVID-19 ushers in the era of 'data simulation'
www.fastcompany.com
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Rather than being limited to policy wonks and first responders, simulations ... a critical way for individuals to understand complex concepts and examine the impact of their decisions... more than just inform ... help users build empathy for others..."Why Outbreaks like Coronavirus Spread Exponentially.” ... helped Americans understand how im…

Nearly half 'reopen America' Twitter accounts are bots: report - Business Insider
www.businessinsider.com
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the level of bot involvement in discussions about things like US elections or natural disasters is typically 10% to 20%... among tweets about "reopening America," 66% came from accounts that were possibly humans using bot assistants... 34% came from bots...

‘Conspiracy bingo’: Transatlantic extremists seize on the pandemic – POLITICO
www.politico.eu
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coronavirus i... global rallying cry for ... white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe ... far-right populists on both continents ... using the outbreak to push their political agenda ...barrage of false messages [risk] ... feeding ... “infodemic” that makes it hard to separate fact from ficti…

Elites have failed us. It is time to create a European republic
www.theguardian.com
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the current crisis is drawing Europeans further apart and not closer together... divisions grow... between east and the west on democracy and the rule of law, or between the north and the south on economic solidarity... Europe dies when it just shrugs its shoulders at nation-first politics ... not a single event, but rather a process ... not wit…

infectiousmatter interactive data visualisation
infectiousmatter.com
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We don't have intuition for pandemics... What if you could watch virtual epidemics unfold directly in your web browser to build that intuition ... Imagine if new pandemic plans and policies came with an interactive simulation...hands-on learning is the best way to build intuition about complex topics ... an Agent Based version of a traditiona…

Superspreaders – NewsGuard
www.newsguardtech.com
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NewsGuard has been tracking the top hoaxes ... websites that are publishing those false stories... Today, we’re introducing a new data set focused ... on the Facebook Pages that repeat, share, and amplify...31 Facebook Pages that are “super-spreaders”... Combined... reach 21,352,918 followers... publish blatant misinformation about COVID-19 — seem…

We will not publish who is on scientific advisory group
www.theguardian.com
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rejects accusations there has been ‘lack of transparency’ about Sage committee... key meetings have been attended by Dominic Cummings... risk of them being subject to ... undue influence... Ministers have repeatedly insisted ... “followed the science”

27/04/2020
COVID-19: What is the Epidemic Response Committee? - New Zealand Parliament
www.parliament.nz
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A special select committee has been created to consider the Government’s response to the COVID-19 outbreak... you can watch their meetings... chaired by the Leader of the Opposition... check the submitters list to find out more about who will be appearing

27/04/2020
Want to Find a Misinformed Public? Facebook’s Already Done It
themarkup.org
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While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…

FT's Coronavirus trajectory tracker explained
twitter.com
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FT senior data-visualisation journalist ... explains the must-see daily graphs...See also Coronavirus tracked: the latest figures as the pandemic spreads | Free to read

Experts pick the best charts for tracking coronavirus
www.fastcompany.com

not all graphics are created equal... well-intentioned designs can mislead the public ... we asked six experts to identify the graphics that do the best job of telling an important story about coronavirus... the simpler, the better...with data being so sparse, incomplete... traditional visualizations ... may give readers a delusional impression of…

Partnering Health and Data Expertise for COVID-19
www.datavisualizationsociety.com

Data Visualization Society... pair our members with ... public health organizations, researchers, cultural navigators making sense of information for patients, local communities, and others through data visualization

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