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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Chatbots were the next big thing: what happened? – The Startup – Medium
medium.com
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We look back at our breathless optimism and turn to each other, slightly baffled: “is that it? THAT was the chatbot revolution we were promised?”... chatbots didn’t just take on one difficult problem and fail: they took on several and failed all of them... A great bot can be about as useful as an average app. When it comes to rich, sophisticated,…

25/06/2018
German Chatbot Startup Tries to Help Publishers Reach Larger Audiences
mediashift.org
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Spectrm is one of the first ventures that allows publishers to create and manage so-called chatbots for delivering content to audiences over messaging platforms including Facebook Messenger, Slack and Telegram... niche articles, only available on certain publications, seem to be more popular than general news that’s widely available elsewhere... …

25/10/2016
The Future of Conversational UI Belongs to Hybrid Interfaces – The Layer – Medium
medium.com
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some examples of a blended interface, bringing the best of the command line and GUI paradigms together... — notifications and quick input from the conversational side, along with a rich and intuitive experience from the GUI side... Each message has the potential to be a ,,, bite size applications like a photo carousel, media players, mini games, i…

02/09/2016
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