or
or
or
&

Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Why People Fall For Conspiracy Theories | FiveThirtyEight
fivethirtyeight.com

"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…

Domestic v. foreign disinformation: A question of timing (US2020 Disinformation news, ed. 4)
medium.com
Card image

There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.

Facebook Banned Holocaust Denial. What Took Them So Long? | Time
time.com
Card image

Facebook's now explicitly banning "any content that denies or distorts the Holocaust, after years of allowing people to deny that the genocide occurred", reversing their longtime stance of not trying to define truth.According to "Facebook’s former head of global elections integrity for political ads ... [Zuckerberg] still seems…

Facebook and Twitter struggle to crack down on QAnon - Vox
www.vox.com
Card image

“It’s so easy to feel you’re special or in on something.” - James Wolfe, 45, who was "introduced [to Qanon] by a friend to the idea in late 2017... [when he] was recently unemployed and recovering from a serious physical injury", and quickly "started spending as much as eight hours a day" before recovering "from QAnon aft…

QAnon shows that the age of alternative facts will not end with Trump - Columbia Journalism Review
www.cjr.org
Card image

With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…

Facebook completely bans QAnon and labels it a ‘militarized social movement’ - The Verge
www.theverge.com
Card image

All forms of content related to QAnon are banned, excepting posts from individual profiles, "even if they contain no violent content" - a significant update of Facebook's anti-Q August sweep - effectively treating it as an “identified Militarized Social Movement... no different than an extremist militia group, but not quite on the l…

‘Conspiracy bingo’: Transatlantic extremists seize on the pandemic – POLITICO
www.politico.eu
Card image

coronavirus i... global rallying cry for ... white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe ... far-right populists on both continents ... using the outbreak to push their political agenda ...barrage of false messages [risk] ... feeding ... “infodemic” that makes it hard to separate fact from ficti…

Want to Find a Misinformed Public? Facebook’s Already Done It
themarkup.org
Card image

While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…

Pro-Trump media launch attacks on student survivors of Florida school shooting
www.mediamatters.org
Card image

a similar kind of rumor kept showing up... after each of the man-made crisis events — a conspiracy theory or 'alternative narrative' ... claimed it either didn't happen or that it was perpetrated by someone other than the current suspects... the role that botnets play in disseminating alternative narratives ... What's different about the Parkland …

Information Wars: A Window into the Alternative Media Ecosystem
medium.com
Card image

For every man-made crisis event... we found evidence of alternative narratives, often shared by some of the same accounts and connected to some of the same online sites. These rumors had different “signatures” from other types of rumors... rose more slowly, and then they lingered, ebbing and flowing ... sustained participation by a set group of Tw…

Social Network Algorithms Are Distorting Reality By Boosting Conspiracy Theories | Co.Exist | ideas + impact
www.fastcoexist.com
Card image

The filter bubble... has evolved. Algorithms, network effects, and zero-cost publishing are enabling crackpot theories to go viral... impacting the decisions of policy makers and shaping public opinion, whether they are verified or not... Facebook's news feed ... tailored just to us ... to keep us interested and happy... drives engagement and mor…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.