Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
canonicaldebatelab.com
Via FotL I discover "Canonical Debate Lab (CDL)... researchers, developers, and system thinkers who have independently been working on collective intelligence systems for several years... goal is to aggregate contributions of diverse stakeholders into a unified information space, which can be accessed through multiple views... tailored to a s…
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k4p,
design,
community,
information architecture,
collective intelligence,
fotl,
canonical debate lab
www.fastcompany.com
Sweden plans to cut its emissions to net zero. A new digital visualization shows exactly what it’s doing to reach that goal—and is designed to help policymakers move faster to fill in gaps in the current plan and make sure it actually succeeds. It’s also fully open to the public, so anyone can hold the government accountable... A typical governmen…