Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
www.theverge.com
Facebook ... fact-checking partners “do review and rate climate misinformation... But opinion articles about climate change don’t receive fact-checking ... Climate change misinformation isn’t a priority
crankyuncle.com
The Cranky Uncle smartphone game is currently being developed... teach you to throw the arguments of even your crankiest climate-misinformed uncle back at him... let’s learn the arguments of denial to defeat them...cartoons and gameplay to interactively explain the denial techniques used to cast doubt on climate science... ‘active inoculation’ — l…
arstechnica.com
An alternative to Popular Science's approach: "Climate change articles trigger some of the most heated discussions on Ars Technica... a scientific matter with political ramifications, it's also the focus of astroturfers (fake grassroots movements), trolls, and the willfully scientifically illiterate. At Ars, we take trolling very seriously... we…