Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
platformed.info
with digital technologies changing the nature of trade, Singapore’s locational and infrastructural advantages may no longer be as strong... Singapore must reinvent itself as a hub for the age of digital trade... think like a platform nation...
blog.joincivil.com
The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…
medium.com
Blockchain ... creating alternatives to the current corporation owned second layer of the internet... to make quality content truly democratic... Medium ... made itself decentralized... a blockchain with a dedicated token underlying all of the content ... reward content creators... governed only by the rules... But this token would also create an…
www.niemanlab.org
platforms like Facebook have ... amassed unprecedented gatekeeping powers ... Can new decentralized systems with no single point of control... be a remedy? A new report ... concludes that “protecting the future of speech online involves not only these ambitious experiments in decentralization, but the cultivation of an ecosystem of competing publi…
mathewlowry.myhub.ai
An interview with Jim Bankoff, who just raised another raised $46.5 million in funding for Vox Media ("the fastest growing Web brand of 2014"), caught my eye.