Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.propublica.org
2015 MARKED PROPUBLICA’S most ambitious year to date in visual and interactive storytelling...here are some highlights from the year that was.
ben-evans.com
it’s now perfectly clear that mobile is the future of technology and of the internet. But within that, there's a huge range of different themes and issues, many of which are still pretty unsettled. I outline what I think are the 16 topics to think about within the current generation, and then link to the things I’ve written about them.