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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

EU SuperGirl meets Luca Jahier
www.facebook.com
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The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

Younger adults prefer to get their news in text, not video, according to new data from Pew Research » Nieman Journalism Lab
www.niemanlab.org

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

Deepstream: Newsroom tool turns the chaos of livestreams into curated order
medium.com
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Deepstream makes it easy to remix one or more livestreams by adding context and background... by introducing a new role into the livestreaming ecosystem: the curator... easily embed live video into a player that includes context cards... set up with just a few clicks to feature news stories, polls, maps, tweets, free text and more to help you expl…

Facebook is *really* boosting Live videos – Poynter
www.poynter.org
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Facebook Live videos will appear on many more News Feeds — regardless of whether users Like, Wow or Haha the content. Posts linking out of Facebook will need a lot more user interaction to get the extra eyeballs.

06/07/2016
Facebook Live lets you skip to the good part
techcrunch.com
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When people watch a live video after the fact, the engagement graph provides a valuable signal that can help people explore the video and easily identify highlights that they may find engaging...the engagement graph could push broadcasters to pepper their streams with moments of delight...

Facebook ‘Live’ Doesn’t Have to Be Live - WSJ
www.wsj.com
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Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

As Social Shifts To Video, Content Creators Win Power And Dollars - BuzzFeed News
www.buzzfeed.com
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Very few ... are capable of regularly creating compelling videos ... as social platforms look to saturate their feeds with video... they’re essentially competing for the same limited set of good videos. So those who create the ​quality​ stuff can demand payment. In recent weeks, those payments have begun flowing. For Facebook... people are simpl…

Post-paywall, The Sun eyes distributed video on platforms
digiday.com
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“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…

Apple TV potentially big for news outlets investing in video
www.niemanlab.org

An open app platform will let digital news publishers play with the big guys... Siri was also shown answering basic news and information questions while you watch... imagine uses for breaking news and other journalistic purposes. - Apple announces an app platform for Apple TV, potentially big for news outlets investing in video » Nieman Jour…

15/09/2015
The new Apple TV is no TV-killer
digiday.com
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Apple TV isn’t the TV-killer ... but it does create a significant opportunity for digital publishers and video companies... a built-in App Store, which for the first time will enable third-party developers to build apps for the platform — an important milestone for Apple and potentially the future of video. - The new Apple TV is great for We…

15/09/2015
Interactive documentary’s data visualization on WWII losses
rt.com
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"A new interactive documentary, “The Fallen of World War II,” ... 18-minute film is styled like an infographic and that helps viewers fathom the scale of casualties in a way that simple numbers cannot.... The base elements it uses are simple human-shaped icons. Each of those represents one thousand deaths – and at some points in the video they …

4 Legal Issues Brands Need to Understand Before Livestreaming
www.adweek.com
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It's easier than ever to create video—and headaches - 4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat | Adweek

Fusion’s Relaunch
nymag.com
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~"Sleek and graphics-focused, the re-skinned Fusion will feature coverage of pop culture and tech, while also highlighting social-justice causes through verticals like “Justice” and “Voices.”... Part of our overall mission is to be a lab for experimentation and innovation for our parent company. Univision and ABC ... to reach this incredibly dyna…

Lo-Fi Video on neuroscience research
www.youtube.com
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Not just an interesting video about what neuroscience says about self-interest and compassion (and the lack of it amongst wealthy people!). Also a good example of how to maintain interest in a 'talking head' video interview through animation and video techniques. - We Are Built To Be Kind - YouTube

09/01/2015
Telling stories through interactives at Al Jazeera English
www.journalism.co.uk
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"Al Jazeera English ... has developed from a TV channel to a media organisation with a multiplatform offering ranging from written news to interactives.... the outlet uses interactives as a way to offer its audience a fuller picture.... we complement the coverage on all the other platforms and the coverage on TV... Telling stories built with peop…

"political class detached, remote, incompetent, venal, illegitimate". Neat #EP2014 explainer video from @guardian. Quote from...
embedded-video.guardianapps.co.uk

“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class

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