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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

The winners and losers of the big tech congressional hearings | Technology | The Guardian
www.theguardian.com
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“This hearing has made one fact clear to me. These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated ... their control of the marketplace allows them to do whatever it takes to crush independent business and expand their own power. This must end.”

Amazon, Apple, Facebook and Google Prepare for Their ‘Big Tobacco Moment’ - The New York Times
www.nytimes.com
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Amazon is accused of abusing its role as both a retailer and a platform hosting third-party sellers ... Apple ... unfairly using ... App Store to block rivals and to force apps to pay high commissions.... Facebook has a monopoly in social networking... Google... multiple antitrust allegations ... dominance in online advertising, search and smartph…

Platforming | What Jeff Bezos Thinks
medium.com
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a sophisticated and intuitive balance between vision, curiosity and passion; and a continuous process of experimentation and iteration... Grow the Ecosystem, and It Will Grow You... providing an ecosystem platform to others ... would allow Amazon to grow exponentially faster than if he poured all the company’s energy and capital into simply growin…

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