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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

As publishers lose control, are newspaper websites a dead parrot? | Media | The Guardian
www.theguardian.com
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a phone company, Three, is introducing adblocking across its network.... Mobile advertising is still a very small revenue stream for most publishers, but in many cases it is the only one showing any growth...Unless and until this is killed by the European regulators, it threatens to snuff out the lifeline of mobile advertising for digital publishe…

Apple vs. Google vs. Facebook and the slow death of the web
www.theverge.com
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...with iOS 9 and content blockers, what you're seeing is Apple's attempt to fully drive the knife into Google's revenue platform.... So it's Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today. And the …

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