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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Re-thinking reading on the Web
medium.com
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Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life... We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped get us there... live site here: http://www.theatlantic.com/sponsored/athenahealth/.. we decided to build an …

"Having a convenient way of getting 3D models of everyday objects, users will now be able to copy real-world objects by scanning...
www.youtube.com

“Having a convenient way of getting 3D models of everyday objects, users will now be able to copy real-world objects by scanning a full 360 degree model of an object. The resulting 3D model can be used for visualization or augmented reality applications, or even be used for 3D printing, potentially at a remote location, effectively enabling …

07/12/2013
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