Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.
Think
social media,
curation,
publicsphere,
multilingualism,
screencast,
prezi,
web20,
bloggingportal2
mathewlowry.myhub.ai
Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...
mathewlowry.myhub.ai
With BlogActiv feeling a bit creaky, I spent the summer taking a hard look at Google+ and Tumblr, and integrated my GTD (Getting Things Done) system with my online presence.
mathewlowry.myhub.ai
As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.
mathewlowry.myhub.ai
One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.
mathewlowry.myhub.ai
Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.