Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
userresearch.blog.gov.uk
some practical tips on how to carry out moderated think-aloud usability testing. It’s based on what I’ve learnt from academic research and from practical experience, both inside and outside government.
medium.com
We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P
Think
policy,
k4p,
usability,
web design,
content strategy,
information architecture,
evidence-based policy